WHY

WHY

ZEISS

OUR PHILOSOPHY  #NEWRIDECONCEPT

THE AIM OF NRC IS TO CONSIDER ALL THE REQUIREMENTS FOR TOTAL, EFFECTIVE EYE PROTECTION, CREATING PRODUCTS THAT ARE IDEAL FOR CYCLISTS BUT ALSO SUITABLE FOR ANY SPORTS ENTHUSIAST. WHAT SETS US APART IS OUR DESIRE TO BREAK AWAY FROM THE PACK, BECAUSE THINKING OUTSIDE THE BOX PRODUCES NEW IDEAS: INNOVATIVE POSSIBILITIES THAT WE PUT TO THE TEST, INVOLVING NOT JUST INDUSTRY EXPERTS BUT ALSO REAL CONSUMERS OF THE END PRODUCT. BEFORE WE START PRODUCTION, EVERY NEW DESIGN OF GLASSES IS GIVEN TO A NUMBER OF AMATEUR CYCLISTS WHO TEST THEM IN THE FIELD. THEY THEN PROVIDE DETAILED FEEDBACK, ENABLING US TO MAKE THE IMPROVEMENTS NECESSARY TO ACHIEVE A FINAL PRODUCT THAT IS UNBEATABLE IN TERMS OF COMFORT, PROTECTION AND STYLE

NYLON

vs PC

OUR PHILOSOPHY  #NEWRIDECONCEPT

THE AIM OF NRC IS TO CONSIDER ALL THE REQUIREMENTS FOR TOTAL, EFFECTIVE EYE PROTECTION, CREATING PRODUCTS THAT ARE IDEAL FOR CYCLISTS BUT ALSO SUITABLE FOR ANY SPORTS ENTHUSIAST. WHAT SETS US APART IS OUR DESIRE TO BREAK AWAY FROM THE PACK, BECAUSE THINKING OUTSIDE THE BOX PRODUCES NEW IDEAS: INNOVATIVE POSSIBILITIES THAT WE PUT TO THE TEST, INVOLVING NOT JUST INDUSTRY EXPERTS BUT ALSO REAL CONSUMERS OF THE END PRODUCT. BEFORE WE START PRODUCTION, EVERY NEW DESIGN OF GLASSES IS GIVEN TO A NUMBER OF AMATEUR CYCLISTS WHO TEST THEM IN THE FIELD. THEY THEN PROVIDE DETAILED FEEDBACK, ENABLING US TO MAKE THE IMPROVEMENTS NECESSARY TO ACHIEVE A FINAL PRODUCT THAT IS UNBEATABLE IN TERMS OF COMFORT, PROTECTION AND STYLE

SPORT

CHROMIC

OUR PHILOSOPHY  #NEWRIDECONCEPT

THE AIM OF NRC IS TO CONSIDER ALL THE REQUIREMENTS FOR TOTAL, EFFECTIVE EYE PROTECTION, CREATING PRODUCTS THAT ARE IDEAL FOR CYCLISTS BUT ALSO SUITABLE FOR ANY SPORTS ENTHUSIAST. WHAT SETS US APART IS OUR DESIRE TO BREAK AWAY FROM THE PACK, BECAUSE THINKING OUTSIDE THE BOX PRODUCES NEW IDEAS: INNOVATIVE POSSIBILITIES THAT WE PUT TO THE TEST, INVOLVING NOT JUST INDUSTRY EXPERTS BUT ALSO REAL CONSUMERS OF THE END PRODUCT. BEFORE WE START PRODUCTION, EVERY NEW DESIGN OF GLASSES IS GIVEN TO A NUMBER OF AMATEUR CYCLISTS WHO TEST THEM IN THE FIELD. THEY THEN PROVIDE DETAILED FEEDBACK, ENABLING US TO MAKE THE IMPROVEMENTS NECESSARY TO ACHIEVE A FINAL PRODUCT THAT IS UNBEATABLE IN TERMS OF COMFORT, PROTECTION AND STYLE

EVEREST

OUR PHILOSOPHY  #NEWRIDECONCEPT

THE AIM OF NRC IS TO CONSIDER ALL THE REQUIREMENTS FOR TOTAL, EFFECTIVE EYE PROTECTION, CREATING PRODUCTS THAT ARE IDEAL FOR CYCLISTS BUT ALSO SUITABLE FOR ANY SPORTS ENTHUSIAST. WHAT SETS US APART IS OUR DESIRE TO BREAK AWAY FROM THE PACK, BECAUSE THINKING OUTSIDE THE BOX PRODUCES NEW IDEAS: INNOVATIVE POSSIBILITIES THAT WE PUT TO THE TEST, INVOLVING NOT JUST INDUSTRY EXPERTS BUT ALSO REAL CONSUMERS OF THE END PRODUCT. BEFORE WE START PRODUCTION, EVERY NEW DESIGN OF GLASSES IS GIVEN TO A NUMBER OF AMATEUR CYCLISTS WHO TEST THEM IN THE FIELD. THEY THEN PROVIDE DETAILED FEEDBACK, ENABLING US TO MAKE THE IMPROVEMENTS NECESSARY TO ACHIEVE A FINAL PRODUCT THAT IS UNBEATABLE IN TERMS OF COMFORT, PROTECTION AND STYLE

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